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Get set to witness the event of the year. For all waiting with bated breath to catch the First Look of 2011's most anticipated film Ra.One, they are in for a treat. Shah Rukh Khan and Anubhav Sinha would be giving a glimpse of what the film is all about in a 10 seconds teaser during the First Quarter Finals of World Cup Cricket. As Pakistan take on West Indies today, the First Look would be beamed multiple times on the sports channels.

This is not all as starting tomorrow (with India v/s Australia Quarter Finals) and then for every subsequent match till the Finals, an exclusive 30 seconds teaser would be unleashed as well. Frequency of these teasers would be at least once every hour hence ensuring that no one misses having a glimpse of what lies ahead this Diwali.

Confirms Anubhav Sinha, the film's director, "Yes, the first look would be out during World Cup. Needless to say, this is a huge platform and for a film of this scale, there couldn't have been a better start."

Typically even for the biggest of the films, a first look is unveiled not more than 100 days in advance. Why are the makers looking at this promotional kick start more than 6 months in advance?

"Well, there have been so many myths about the film that started from the day Ra.One was first spoken about", says the soft spoken director, "It was very important for us to introduce to the audience what the film really is."

Elaborating, he continues, "Ra.One is not a Bollywood film that they have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that's the very purpose why we are starting the whole communication so early."

And will Shah Rukh feature prominently in this teaser or would it be all about VFX and technical wizardry?

"To begin with the impression that you would get from the teaser is that Ra.One is one big action film. It would be only later in the subsequent promos that story angles would be introduced. And yes, as of now you would definitely get to see a glimpse of Shah Rukh's look. Also, all the doubts around whether Shah Rukh udta hai, kood-ta hai ya phir kuch stunts karta hai would be addressed as well", laughs Anubhav before signing off.

Also starring Kareena Kapoor and Arjun Rampal, Ra.One is a Diwali release and arrives all over on 26th October.