JWT is the oldest and largest advertising agencies in the world, ask Clive Wikinson Architect to design their New York headquarters in June 2004. The interior is looking very modern both of the color combination and the furnishing, constructed in 4 phases, the space extends over five floors and is designed to accommodate over 900 employees, and the transition the agency into a more creative, flexible, and open environment, reflecting the revitalization of its business model and brand identity.
JWT redefined their business of advertising as storytelling. TO amplify this, the designed used the three branches as a symbol for storytelling. The design process reflected this idea by adapting the three concept as organizing form and connective tissue between the individual branches of the agency. A new staircase, representing the trunk, penetrates opened up double height floors and connects the functional cores of the space. To create environmental images on a large scale to complement the architecture, the designer ask EGG/Christian Daniels to design the graphics and way finding program.
